At present, Shandong has 91 China time-honored enterprises and 256 time-honored enterprises, of which 108 enterprises are more than 100 years old, and 172 enterprises' product skills are listed in the intangible cultural heritage list at all levels, which is highly overlapping with "Shandong handmade" enterprises. Guo Hongwei, the second-level inspector of the Provincial Department of Commerce, introduced at the press conference held by the provincial government Information Office on December 20 that in recent years, our province has made every effort to promote the innovation of time-honored enterprises, and actively promote the integration of Shandong time-honored enterprises and "Shandong handmade" public brands, and achieved good results.

To give full play to the unique advantages of time-honored brand in promoting the integration of traditional skills into modern production and life, Shandong has built a "time-honored brand gathering area", and has identified two batches of Zhoucun Ancient Mall, East e-e-Jiao City, Qingdao Zhongshan Road, Taierzhuang Ancient City (Zaozhuang), Qingzhou Ancient City, and Dongzi Cultural Street (Dezhou) as "time-honored brand gathering area". Up to now, the six gathering areas have attracted a total of 72 China time-honored brands, 41 Shandong time-honored brand, and 73 city - and county-level time-honored brands to be settled in a comprehensive display and promotion of time-honored brands, which has become a "new stage" for the protection of time-honored traditional skills and the display of humanistic features.

By holding the time-honored "City Gift" competition, Shandong dedicated the most authentic "Shandong handmade" city gift with the time-honored "Golden signboard". Shandong has also built the country's first provincial time-honored public service platform, providing services such as policy consultation, identification and declaration, and e-commerce guidance. The implementation of the "time-honored + Internet" action, at present, a total of 202 Shandong time-honored brand have settled in Tmall, Jingdong, Tiktok and other platforms, with annual e-commerce revenue exceeding 30 billion yuan. Build a Shandong time-honored all-media publicity platform, and strengthen publicity on multiple platforms such as Toutiao, Douyin, and video number.

In recent years, Shandong has also innovatively promoted the integrated development of time-honored brand and museums. At present, 65 time-honored museums such as Hongjitang Museum and Qingdao Beer Museum have been built and opened in the province, involving many industries such as traditional Chinese medicine, drinks and beverages, textile and apparel, and have a total collection of more than 24,000 pieces. Twenty-one time-honored museums have been included in the recommended routes of boutique tourism by their cities, and more than 30 time-honored museums have opened manual experience projects. Shandong Museum and Tengzhou Museum, two national first-class museums, have "Shandong time-honored and intangible cultural Heritage Experience Museum", which allows intangible cultural heritage to "live".