On November 30, the Beijing-Tianjin-Hebei Time-honored Brand Joint Exhibition and the 2024 Shijiazhuang Food Festival of "Hey Walking Street Taste the Time-honored Brand" opened in the Nanguan ancient town of Zhengding, Shijiazhuang.

The two-day event was guided by Hebei Provincial Department of Commerce and Shijiazhuang Municipal People's Government, hosted by Shijiazhuang Municipal Bureau of Commerce and Zhengding County People's Government, co-organized by Beijing Municipal and Tianjin Municipal Federation of Commerce, co-organized by Shijiazhuang Municipal Federation of Commerce and Zhengrong Commercial Management Co., LTD.

With the theme of "enabling time-honored brands to link new consumption and enjoy new life", this activity set up a platform for the inheritance and innovation of Beijing-Tianjin-Hebei Chinese time-honored brands and Hebei local time-honored brands in the form of government and enterprise singing. The activity takes "rejuvenation of classic domestic products" as an important entry point to further promote the Beijing-Tianjin-Hebei time-honored brands and famous new brands, improve the cultural connotation and supply quality of time-honored brands, and ignite the new hot spots of national trends and domestic products.

This event invited 80 enterprises from Beijing-Tianjin-Hebei Chinese time-honored enterprises identified by the Ministry of Commerce, local time-honored enterprises identified by the provincial (municipal) government, time-honored intangible cultural heritage projects, famous and new special brands of Hebei Province to participate in the exhibition.

Time-honored well-known brands include Beijing Liubiju, Beijing Daoxiang Village, Tianjin Yu Meijing, Shijiazhuang Winery, Guanyun Pingyao Beef and so on. The local characteristic enterprise brands are Shanxi Fenyang King Wine, Lingshou cured meat noodles, Shanhe Vinegar Industry Co., LTD., Qingzhu Palace noodles, old platform coffee and so on. Zhengding County characteristic brands have Ma Jia chicken, Liu Jia chicken, Yinguang wine, Sheng two rivers (collapse liver) and so on.

The intangible cultural heritage project live demonstration exhibition area invited traditional Chinese sugar painting, traditional dragon and phoenix calligraphy and painting, dough kneaders, traditional straw weaving, opera masks, sugar blowing people and other intangible cultural heritage project inheritors to give live demonstrations, allowing the audience to appreciate the exquisite skills up close.

During the event, brand display and promotion activities will be organized, the "Time-honored National Tide broadcast room" will be set up on site, and at the same time, Meituan, Douyin and local e-commerce will be linked to carry out online time-honored shopping festival, promote brand stories and traditional crafts, and conduct docking procurement negotiations.