On December 1, the first batch of "Zhangzhou Time-honored brand" conference and "time-honored Brand" carnival was launched in Zhangzhou Ancient City. Vice Mayor Hong Taiwei attended the launching ceremony.

At the ceremony, the "Zhangzhou Time-honored brand" LOGO was officially released, and 30 time-honored brands in the city collectively appeared and were awarded plaques to set out again with a new attitude, including 2 Chinese time-honored brands and 9 Fujian time-honored brands, as well as 19 city-level time-honored brands that were newly evaluated, covering many industries such as medicine and health care, hotel services, tea industry, food industry, and chemical industry. According to statistics, among the time-honored enterprises in Zhangzhou, there are 9 with an annual turnover of more than 100 million yuan, and 3 with nearly 100 million yuan. In the current period of the revival of the national tide, Zhangzhou time-honored enterprises are flourishing gradually.

At the carnival site, all kinds of time-honored, intangible cultural heritage and landmark products were gathered at the antique booths. Pien Tze Huang, Tongyitang and Babao Seal Clay show the integration of secret ancient recipes and modern life; Mango, Jianjiang, Gunong, Guangchangji, Jinxing, Tianyi, Maoshun and other brands will pull the memory back to the old life of Zhangzhou people; The puppet head is delicately carved, the kapok painting embroidery flowers and birds leap on the brocade... The site also set up fun interaction and intangible cultural heritage skills display, inviting the masses to participate in the time-honored brand experience set, so that citizens and tourists can enjoy Zhangzhou traditional culture and commercial civilization between play.

The event, co-sponsored by the Municipal Bureau of Commerce, the Municipal Bureau of Culture and Tourism, and the Municipal Market Supervision and Administration, will last until December 3. During the event, in addition to exhibitions and sales, opera, juggling, magic and other programs will be arranged every night to attract visitors, and time-honored businesses on the scene will also launch various profits to give back to the public.